Last Updated on January 28, 2021
Jan. 19, 2021 at 7 PM on TV 972 – The Catalyst: How to Change Anyone’s Mind
[New York: Simon & Schuster, 2020] by Jonah Berger, reviewed by Bill Miller.
REVIEWS & SUPPLEMENTAL MATERIAL
Author’s website
Review – Wharton @ Work [UPenn] Provides additional reading on the topic.
Review – Jacob Morgan, Medium.com
Here Are My Seven Lessons and Takeaways [15 Minute Business Books]
Interview with Author – by Julie Masters [Audio file]
Could It Be That Most of What We Believe about Persuasion Is Wrong? – Interview with Author [Psychology Today] (Script)
**See The Sunburst, which is published monthly in print and also available under Newsletters on MyErickson, for scheduled book reviews.